Thursday, October 29, 2015
Fast Finish Consultation
ROI or ROA = return on investment or asset. One of the first concepts taught at any business school or college.
Fast Finish the cleaning and restoration service company has donated hundreds of hours in time and money back to the community for continued education. Daily we are asked for contributions to different local events. As a small company we are simply unable to address everything we would like to financially just yet. So, without guilt we came up with ways to give without breaking our own budget with the resources we have. Those resources being- the ability to clean, restore various surfaces and the ability to digitally market with a great SEO educational background.
Up until recently we only used our digital marketing background for Fast Finish use only. Makes sense. But after an unforeseen injury, that affected the physical laborious part of our industry, we had to focus on the marketing to keep the work flow coming. This created additional business needs that made us restructure how we do business.
Forced to market at the highest rate of return was essential. Knocking on endless doors and stuffing three jobs a day into our calendar wasn't going to work any longer! We needed larger high quality jobs with less frequency to the tune of three to four days a week so the injury could heal in between. The 3-4 jobs 5-6 days a week was no longer viable. Although this had supported us early on it would only serve our business to an early grave. Now as a new TMT business owner, most would give anything to be that busy with that kind of work load. You can envision the hiring of help and expanding with multiple units etc., out cleaning tile and grout, carpets, cement and aggregate driveways forever.
But as a prior new business development manager for a multi billion dollar company prior to starting Fast Finish, I saw a familiar already traveled road. The same road that made me start Fast Finish. I wanted to be a small succeful family business with no employees, no drama, no HR, no employee taxes, etc...
In order to make this happen I had to re structure quickly or not only lose the current work flow even shut down the pipeline of clients we worked so hard to attain.
We did this through the magic of digital marketing and redirection to W9 sub contracting. This meant I had to partner up with like minded business in the same industry.( not an easy feat) as most would never engage a competitor. I carefully selected other small companies that would welcome the work in exchange for a small fee. Build trust and give more to them. We could carry on as before, build our reputation, and help another struggling business in return. As trust was being built my SEO time increased and allowed me to focus on all the web site items I wanted to get done but did not have time to do. I also saw a benefit in helping my business's I mentored and partnered with as well. I could grow my income by growing theirs at the same time. After taking several of them under SEO wing we were able to survive the dreadful early years where most business are subject to fail.
Now today Fast Finish will offer private tried and true consultation for those in the industry. It is very hyper focused on the cleaning industry! Unlike most SEO companies we are actually empowering business owners to take control of their own digital marketing and branding themselves. Because,in house is the only way, that is agreed upon in any textbook or advanced class that creates the culture of your business that reflects you !
Not some other companies perception of you..,
Until next post- warm regards
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