We have two blogs for Fast Finish and have been doing a one years experiment on what drives people to our web site. For a small business or even a large one for that matter, they rely on placement of their web site services on the first page of the search engines. Usually, when I do a quick search for information, I rarely need to go beyond the first page that displays whatever topic I type into google, bing, yahoo, etc... In fact I usually don't have to or need to scroll down any further than the top 5-10 listings. I suspect this is true for most people as well. So when a local client types in pressure washing in Salem Oregon and sees Fast Finish listed several times with reviews, blogs, etc.. We know that everything is working as intended. It also seems like the more we update our blogs and customers do reviews the more the phone rings from google searches. The web crawlers pick up on all the activity and then pushes our business information higher in the search results. All that to say this- we are not experts at web sites, SEO work or even blogging. What we are experts at is surface restoration, cleaning and making our customers loyal fans by the type of work we do for them. Granted, our area is limited to the residents of Salem Oregon and the surrounding areas, but we do have impact that reaches farther than our home town in which we reside.
We love sharing information, tips and tricks for other cleaning companies looking to be successful at making customers fans in their home town too. We believe that sharing this information will one day return to us ten fold.
What do you think?...
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