TMT business owners

We are certified TMT business owners. That means we have taken the step/s to try and be independent from working for someone else and running our own thing. 

After all the dust has settled and we finally look at everything we have in front of us to do, one of the most overlooked and actually the most important from my perspective is the marketing portion of the business, specifically the online piece of the puzzle.

I have been marketing for over 25 years and have watched it evolve. It is ironic that I got into the cleaning business with so much marketing background. It really does not matter what business you are in or how great you are at cleaning floors, if you can't market well, you will be back in the job force looking for work real soon.

Sadly, most owners fall towards the latter and end up selling out. I think that this can be changed through proper marketing... If you want to learn more, make sure and subscribe to my blog. I will be helping new business owners get their phone ringing. And I will be posting my tips and tricks along with updates on the cleaning business in general. Make sure and read some past posts regarding marketing when you can as well. 

Google hates you

Yes- it is true google hates.... It does not hate you, just your web site. It is boring to google so it moves on over it rather quickly. You change a couple pictures and make new titles but your phone isn't ringing like you want it to. 

So what can you do to change your boring ness to Google? 

1) Google plus

2) blogger

3) Google add words

Get a Google online presence right away. Make a profile, get a gmail account and start tying all that together with a you tube account. Sign up with blogger and start talking about your business. Jobs you have done services you offer and if you want to spend a few bucks buy some keyword searches attached to your web site so people land there and have a reason to call you. Don't procrastinate and be lazy when it comes to blogging. Learn to do it daily if not at least weekly until your phone starts ringing looking for services. And when it does start ringing, start tracking how they found you. You might learn something. Yeah this might be oversimplified, but it needs to be for some of us to just get going. ( you know who you are)After you do this one highly effective but simple step then you can move on to loftier goals...or focus on cleaning.

Warm regards, and in your best interest...

Why A Cleaning Blog

You are wanting to get that phone ringing constantly. That is good! It is why you are going to read this blog about how to do that organically...without paying a lot of money to SEO companies and web masters that promise you 25 different things by using them.

A blog embedded into your web site will provide daily fresh content with little effort. As long as you blog about your business and provide new content weekly. If you use blogger (which is a google product) it is even more likely that google picks up on it. Wordpress is also another blogging tool that can provide fresh content for your business, however everything within it isn't free like blogger. I happen to use both. The more the merrier right?

So for anyone new to blogging- get started if you have a business. The object is to get people looking and spending time on your site. This in turn pushes it up the ladder in search results. This is not the only free thing you can do for your business, but it is a very important piece of the puzzle!

Happy blogging! Start today by getting a Google plus account and adding a free blog about your business.

Www.fastfinishor.com

Angie's list services and small business

http://fastfinish.wordpress.com/2013/10/04/angies-list-features-fast-finish/

 

We have two blogs for Fast Finish and have been doing a one years experiment on what drives people to our web site. For a small business or even a large one for that matter,  they rely on placement of their web site services on the first page of the search engines. Usually, when I do a quick search for information, I rarely need to go beyond the first page that displays whatever topic I type into google, bing, yahoo, etc... In fact I usually don't have to or need to scroll down any further than the top 5-10 listings. I suspect this is true for most people as well. So when a local client types in pressure washing in Salem Oregon and sees Fast Finish listed several times with reviews, blogs, etc.. We know that everything is working as intended. It also seems like the more we update our blogs and customers do reviews the more the phone rings from google searches. The web crawlers pick up on all the activity and then pushes our business information higher in the search results.  All that to say this- we are not experts at web sites, SEO work or even blogging. What we are experts at is surface restoration, cleaning and making our customers loyal fans by the type of work we do for them. Granted, our area is limited to the residents of Salem Oregon and the surrounding areas, but we do have impact that reaches farther than our home town in which we reside.

We love sharing information, tips and tricks for other cleaning companies looking to be successful at making customers fans in their home town too. We believe that sharing this information will one day return to us ten fold. 

What do you think?...