Angie's list, living social, Groupon, & now Amazon all work in a similar fashion by taking a percentage of the deal that you put out. Typically it is 25-35% of the deal. I have found that each of these have their own niches and benefits to utilizing their marketing services..
Doing a $100-$200 job can be a lost leader for a small business when the advertiser gets $30-$60 of the gross income. However, if you put any dollar amount ( budget) to putting out flyers, mailers etc... At all..You will find that it is money well spent ((( if)))you utilize the fringe benefit.
-What are those fringe benefits..,?
What we have found is that most customers know how these value companies work on their deals. They buy the deal often times knowing that they will utilize the service provider for more service than originally purchased..Often times, the deal does not fit their exact scenario due to different limitations in size, quantity etc... And there is an up sell involved in the transaction. The upswell is usually minimal but makes up for the money list in the transaction to the advertiser... Now, that isn't a huge benefit in and of itself, but you as a service provider are:
1. In front of a client ( repeat customer)
2. Able to demonstrate other potential services you provide
3. Able to get a positive review in return
4. Have the ability to grow online presence....
The last one (4) is the most important reason of all. The whole process just enabled you to link up with infinite opportunity through much bigger online presence than you could do on your own with thousands of dollars...
How does that happen?
You have a web site and business name attached or linked to a much bigger and well known business name. The search engines (google) looking for content find your unique name in multiple places at reputable and familiar sites already established. In the online world- more means more. The more people see you, visit you, spend time with you, the more you will be seen. Now granted, that is only one piece in the complex online marketing puzzle, but it is one that any online business must attain.
Fast Finish was able to get there within three years organically. The phone rings to the point of almost needing an answering service now. We are even getting calls got peripheral services that people think we might be able to do and don't due to ( limiting ourself frankly)
But the phone rings! And we don't need to push trade shows, go door to door or run a bunch of places to book jobs.
Now if you are a customer and found us, chances are you googled a key word with the service you were looking for and we popped up on the first page somewhere.
If you are another business reading about how to get there, you might have done the same thing..,
Fast Finish has provided top notch surface restoration services to clients all over the Salem Oregon area as well as helped other small business owners grow their online presence as a business mentor to them. This is what makes Fast Finish a great company-
PDR
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